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Berkeley
Club of Tokyo & Haas Alumni Tokyo Chapter
presented:
"The
Oakland Athletics"
Welcome the Bay Area's "Home Team"!
The
Oakland Athletics visited Tokyo to play the season opening games of Major
League Baseball at the Tokyo Dome. The Berkeley Club of Tokyo and the Haas School of
Business Tokyo Alumni Chapter were honored to welcome the Bay Area's "Home
Team" and four-time World Series Champions! Read more about the A's at
the
Oakland
Athletics Official Website
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More photos and commentary
forthcoming. Please visit this page again!
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Four
executives of the Oakland A's, UCB-JAA Alumni, and guests pose for group
picture after the luncheon. Front row: Left to right:
David Rinetti,
Steve Fanelli,
Paul Wong, Jim Leahey, Akito Yamazaki
(Haas '82), Ittoku Monma (Law '58), Toshiyuki Ogura (Hass '94).
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Akito Yamazaki (standing in back),
president of the Haas Japan Alumni chapter, prepares to speak. Foreground:
Participants enjoying lunch and discussion (center table). |
Participants enjoying lunch and discussion (wall-side
table). |
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Steve Fanelli, Senior Director of Ticket Operations and Services,
explained high-tech solutions to security and ticket purchasing. |
Participants enjoying lunch and discussion (window-side table) |
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Koji
Abe (Hass '00), read
a welcoming message from
Cal alumni
Masayoshi Son
(Economics '81), CEO of
Softbank. |
Jim
Leahey, Vice President, Sales and Marketing, presented new promotional videos and
marketing strategy with the catch phrase: "100% Baseball Oakland Athletics." |
Paul
Wong, Vice President, Finance, explained the rationale and financing of constructing a new stadium
with an adjacent residential-retail complex in Fremont,
California. |
David Rinetti, Vice President, Stadium Operations, explained
plans for providing efficient access to the new stadium by car, train,
and shuttle buses. |
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The level of interest was high for each speaker. Here,
David Rinetti explains his rise from entry-level employee to top
management. |
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Jim Leahey showed several
promotional videos--some dramatic, some humorous--covering the past,
present, and future of the A's. |
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Left to right: Toshiyuki Ogura (Hass '94) and Akito Yamazaki
(Haas '82) served as masters of ceremony for
the luncheon. |
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The Oakland A's generously provided us
with eight complimentary tickets for the game against the Yomiuri
Giants at the Tokyo Dome on March 22, 2008. We regret that we could
not provide tickets for everyone who wanted to attend. The A's won. Photo at the left: The A's line up awaiting the starting
ceremony. Photo at the right, UCB Alumni and guests at the game. |
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Program
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History of the Oakland Athletics
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Celebration of the Athletics' 40-year anniversary in Oakland
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Vision for international expansion
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Cisco Field:
How the move from a multi-purpose facility
will change the business
How a high-tech stadium will make the fan experience
unique and more exciting
Guest Speakers
Jim Leahey, Vice President, Sales and Marketing
David Rinetti, Vice President, Stadium Operations
Paul Wong, Vice President, Finance
Steve Fanelli,
Senior Director of Ticket Operations and Services
Participation Fees
Cal and Haas Alumni and families: 2,500 yen per person
Non-Alumni guest: 3,500 yen per person (must be accompanied by an alumni
member)
*The fee includes lunch (food & drinks).
It was a pleasure
seeing you together with the executives of the Oakland Athletics!
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The Oakland Athletics Welcome Reception
Committee:
Jack Sakazaki
Akito Yamazaki
Toshiyuki Ogura
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Guest Speakers
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Jim Leahey
Vice President, Sales and Marketing
"Jim Leahey enters his second season with the A’s in the role as vice
president, sales and marketing, a position he was appointed to on Dec. 1, 2006.
He oversees all areas of the team’s sales and marketing efforts, including
advertising, ticket sales, corporate partnerships, merchandise and luxury
suites."
"Leahey joined the A’s front office staff after spending 14 years
with Sony Corporation, most recently as general manager and vice president for
Sony's Peripherals and Enhancements Group. In that role, Leahey was responsible
for leading marketing activity and directing strategy for Sony’s market-leading
accessory business, which included product categories such as headphones,
camcorder and digital still camera accessories, and memory stick flash media."
"He joined Sony Corporation in 1990 and quickly ascended the executive
ladder. After progressing through a series of business planning and product
development roles, he was promoted to manage product planning for North and
Latin American television products in 1998. In 1999, Leahey relocated to South
America where he directed all marketing activities for Sony Peru as group
marketing manager. In 2001, he was promoted to the position of general manager
and country manager of Sony Peru, directing sales, marketing, finance,
administration, operations and service, a position he held until returning to
the U.S. operations in 2004."
"Leahey earned his Bachelor of Arts degree in
economics from Brown University in 1988 and his Master of Business
Administration from the Harvard Business School in 1993. Jim resides in Danville
with his wife, Kira and their three children."
Source:
A’s Official Home Page
(Front Office) |
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David Rinetti
Vice
President, Stadium Operations
"David Rinetti enters his 26th season with the
A's organization and his seventh as vice president, stadium operations. In
his current position, Rinetti coordinates event management, oversees all game
day employees, including ushers, security officers, ticket takers, parking
attendants, grounds crew, etc. and also assists in all construction-related
issues at the McAfee Coliseum. He is also the team's liaison with local law
enforcement agencies and Major League Baseball's Security Department. In
addition, Rinetti sits on the team's venue and design development committee that
is responsible for developing a non-site specific prototype for a new
baseball-only facility for the club."
"The 41-year old Rinetti began his
career with the A's in 1981, serving as stadium operations assistant, where he
organized in-stadium promotions and giveaways. From 1987-93, he managed game day
operations and maintenance of the A's luxury suites. In 1994, he was promoted to
director of stadium operations and was elevated to vice president in March of
2000. Rinetti also worked with Major League Baseball's Security Department
at the 1995 and 1998 World Series in addition to the 2002 All-Star Game."
"A
1986 graduate of California State University-Hayward with a degree in business
administration, Rinetti currently resides in Pleasanton."
Source:
A’s Official Home Page
(Front Office) |
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Paul Wong
Vice
President, Finance
"Paul Wong enters his 11th season with the Athletics
organization and his sixth as vice president, finance. He is responsible for all
of the club's financial technology and telecommunications affairs, including
over-seeing the accounting and computer information systems departments,
management of the company's annual budget and cash flow, the preparation of
financial forecasts, reports and tax returns for the company and Major League
Baseball, as well as analyzing and imple-menting the company's technology and
telecommunication requirements."
"Wong came to the Athletics in January of
1996 as a controller after serving four years with KPMG Peat Marwick in Oakland
as a supervising tax specialist and senior auditor and two years as an
accounting analyst for Pacific Gas and Electric Company in San Francisco. A native of the Bay Area, Wong earned his bachelor of science degree in
business administration from California State University, Hayward in 1990. He
currently resides in San Lorenzo with his wife, Trisha."
Source:
A’s Official Home Page
(Front Office) |
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Steve
Fanelli Senior Director of Ticket Operations
and Services
"Steve Fanelli enters his 11th season
with the Athletics organization. He has served as a Director for the
organization since 1999. Steve is responsible for all ticket operations and
services, ticket technology, and game day operations. He also oversees the
sales, marketing, and operational efforts for Spring Training at Phoenix
Municipal Stadium while working on a number of specialized projects for the
organization including MLB Opening Series 2008 in Japan, the annual MLB All Star
Game, and MLB postseason ticket operations."
"Steve and his team are
responsible for implementing many fan-friendly technologies over the past decade
designed to increase fan convenience including access control, print@home tickets, and most
recently mobile ticketing. During the 2006 postseason, the A’s became the first
franchise in North America to accept a 2-dimensional bar code delivered to a
cell phone for admission to the stadium."
"Fanelli joined the A’s in 1997
after serving as Ticket Manager for the Oakland Football Marketing Association
where he worked on closely with Raiders season ticket holders and the team
relocation back to Oakland."
"Fanelli earned his Bachelor of Arts degree
from the University of Kansas in Business Communications in 1995. He currently
resides in Dublin, with his wife Amanda, and two sons."
Source:
A’s Official Home Page
(Front Office) |
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Brief History
of the Oakland Athletics
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1968 -- Move to Oakland, CA
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1989, 1974, 1973, 1972 -- World Series
Champion!
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1980-1995 -- Haas Era (owned by Walter J. Haas
Jr., a CAL alumni)
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1989 -- The World Series by
the Bay and the
earthquake
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1996 -- “Money Ball” Era
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2006 -- Announcement of
Cisco Field and future move to Fremont
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Lunch (buffet
menu)
- The
Press Club’s famous smoked salmon & garnishes
- Poached
octopus salad with soy, shiso dressing
- Chicken, vegetable & herb rice
paper rolls, peanut chilli sauce
- Selection of patés, terrines & cheeses
- Italian vegetable frittata with olive mayonnaise
- Tomato, basil &
mozzarella salad with balsamic vinegar
- Grilled marinated vegetables with
extra virgin olive oil
- Caesar salad with all the trimmings
- Fresh baked
bread basket
- Roast beef sirloin with fresh horseradish & pan
juices
- Baked perch fillets with stir fried spinach & soy butter
sauce
- Pan fried pork medallions with a whiskey, mustard sauce
- Thai style
green chicken curry with lime leaf & coriander
- Tempura soba (squid, fish
& vegetables) with garnishes
- Pasta gratin with ham, mushrooms &
tomato cream sauce
- Vegetable fried rice
- Roast baby potatoes with herb
butter
- Fresh sliced fruit selection
- Assorted cakes, pastries and
slices
- Coffee & tea
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Updated March 26, 2008 with corrections. Contents prepared by the UCB-JAA Oakland
Athletics Welcome Reception Committee (Berkeley Club & Hass Alumni) in
cooperation with the
UCB-JAA Homepage Committee.
Page design: M. Andrade. Photo credits: M. Andrade,
T. Ogura,
T. Tada, A. Yamazaki. Copyright © 2008. All rights reserved. |